Core Values
Vision & Mission

“Lead the trend and be innovative” drives LIXIN Group continuously progress and breakthrough.
Today, Cambodia is a diamond that has been dusted off, attracting foreign capital and elites all over the world.Though deep rooted in Cambodia, LIXIN Group keep facing international challenges and competitions with caution, and insist in pursuing perfection and focus on details. The value of LIXIN Spirit is a model unreplaceable.

Lead
industries
creatively;
open
new
markets
consecutively
With co-opetition, s mutually beneficial co-operation, interdisciplinary development strategies, we would lead rapid growth in Cambodia.

With
our
Strategy
of
Diversification,
we
upgrade
local
economy
to
new
standard
LIXIN Group is aware of the sensitivity of economic situation; therefore, we decided to start from land development and gradually expended to relevant businesses such as hotels, properties, gambling, and IT and other major industries. Keep promoting each of our business, we hope we could bring Cambodian overall economic to another level.

Cultivate
talent
for
the
future
Excellent talent is critical to national prosperity. “Passion, Profession, Efficiency, and Creativity”LIXIN Group setup well-designed talent cultivation system in each of our businesses with the spirit for Cambodia, a country in a talent shortage period. We cultivate talent and invest for future.

CSR,
Our
Corporate
Social
Responsibility
LIXIN Group believes “Take from society, give back to society” and we fulfill the spirit. Since its inception, LIXIN Group has been taken care of by governments, our business partners and private groups. With a grateful heart, we have financial support and contributes various resources to medical, educational and many public issues.The core of LIXIN Group’s value is to ignite positive changes with our grateful attitude to the society.