Batumi, blaze up! Launch of the Batumi Festival, hosted by LIXIN Group

Eurasian global investment firm LIXIN Group staged their annual Batumi Festival on the shores of the Black Sea on July 16th.

The event, held in Batumi's Alphabet Tower, was a huge success, drawing tens of thousands of visitors.

Tamada, a legend in Georgian pop music, was invited along with the SEASIDE band, the ARSIANAI Dance Group, Sopho Khalvashi, Tobako Tween, Beka Kalandadze, Bene, Cheeky, Goldman, and many more well-known bands and DJs. This celebration of the Batumi Festival merged beach culture with DJ sets, interactive art pieces, and a shopping bazaar. Get up, promote the urban culture and beauty of Batumi, and make it a tourist destination worthy of Georgia.

The Batumi Festival event site installed a one-of-a-kind artwork, 33 Georgian letters lined up on the sidewalk, 2 meters tall.

When lit up, the big letters seem extremely magnificent. This event is separated into six sections: " Outdoor Cinema Zone, Family Game Zone, Food and Beverage Zone, Shopping Zone, Entertainment Zone, Bar Zone" with each section having a distinct theme and containing Georgia's distinct and rich cultural implications.

Here, in addition to soaking in the festive spirit of the Batumi Festival, you can experience the energy and thrill of live DJ sets.

Unwind while exploring one-of-a-kind and exquisite objects and artworks from around the world, or sampling Georgian cuisine and outstanding wines. Indulge in the finer things in life by taking in a film on the terrace overlooking the water.

LIXIN Group's Batumi Festival is a potent experiment in boosting Georgia's profile as a tourist destination. LIXIN Group plans to use Georgian heritage as a springboard to revitalize cultural tourism in Georgia and expand the country's profile abroad.